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And the cars, what about them?

• FIAT 500 and SEAT 600 models are very similar, when viewed from behind. This view let both Italian and Spanish users recognise the car: both are Qabiria's target groups.
• Both models have features that can also be applied to Qabiria as a company:
  • a strong national connotation (the 500 was the car of the economic "boom" in Italy, as the 600 was in Spain)
  • reliability (despite its compactness, the 500 air-cooled engine and its simplified mechanics, was extremely durable)
  • easy to get (everyone's affordable car)
  • a "nice" look, and an innovative design, in those times (especially Dante Giacosa's 500).
• The wind-up key is added to play down the seriousness that too often characterizes the translation industry (certainly a legacy of its philological-literary origins) and wants to express the importance of working for fun.
  

• irony
• creativity
• reliability
• technology
• culture